Top Beauty Retail Apps on Android in Australia: Q4 2024 Performance

In the fourth quarter of 2024, the performance of top beauty retail applications on the Android platform in Australia showcased varied trends in downloads, active users, and revenue, according to Sensor Tower data.

SEPHORA - Beauty Shopping saw a fluctuating pattern in weekly downloads, peaking at around 2.6K in late November. Active users showed a similar dynamic, with a notable increase to approximately 20.9K in the same period.

MECCA - Beauty Shopping experienced consistent weekly downloads, reaching up to 1.9K in late December. Active users peaked at around 20.8K in late October before seeing a gradual decline towards the end of the year.

Lush Fresh Handmade Cosmetics had a remarkable spike in downloads, hitting over 3.1K in the week of December 23. Active users followed this trend, increasing to about 2.1K during the same period.

Adore Beauty | Shop Beauty Now downloads peaked at 663 in mid-November, with active users peaking at 11.4K in early December.

Think Dirty showed stable revenue trends, with a high of $99 in the last week of December. Downloads saw a peak of 1K in early December, while active users reached 1.6K in the same timeframe.

These insights reflect the dynamic nature of the beauty retail app market in Australia, with varying trends in user engagement and app adoption. For more detailed insights, visit Sensor Tower.